DockYard is searching for an extraordinary, tech-savvy Publicity and Marketing Analyst to join our growing team!
We are seeking a B2B / technology publicist who can bring their passion and interest in technology to DockYard. This role is a blend of publicity / PR / public relations, and marketing. Ideal candidates should have a background in technology or business publicity, with an interest in or experience in marketing.
As a top tier software and web app developer with remote employees throughout the US, DockYard employs exceptionally talented teams of digital product designers, engineers, and project managers to work on groundbreaking projects for some of the world’s most innovative organizations such as Netflix, Apple, Flywheel, Nasdaq, Zipcar, McGraw-Hill, Harvard, and WNYC.
Remote (U.S. based only)
What you’ll do:
Promote DockYard in the business and technology space through getting our message and stories covered in third party media, magazines, newspapers, blogs, podcasts, etc.
To help drive organic search, continuously work to obtain backlinks from third party sites to DockYard.com, and ensure that appropriate keywords are included in copy provided to the media
Manage DockYard’s monthly e-newsletter as well as all social media marketing, which mostly consists of sharing blog posts and presentations written by others at DockYard
Grow our number of e-newsletter and social followers
Identify and submit proposals for DockYard thought leaders to present at conferences and speak to the media
Coordinate DockYard’s involvement in conference and event sponsorships and speaking in terms of managing payments, providing logos and copy to conferences, and ensuring that we get the most out of tables through getting banners and swag produced and delivered to conferences in advance
Grow a list of external media contacts. Identify and develop relationships with external thought leaders who can help promote DockYard
Identify sponsorship and advertising opportunities with third party entities
Locate and submit DockYard to awards
Help develop messaging and stories about DockYard that are likely to resonate with target audiences and get picked up by the media
Help locate and submit DockYard to lists that compare companies
Help coordinate various raffles and contests DockYard holds
Work with our Content Marketing Analyst to contribute to our editorial and content calendar
Ensure all publicity aligns with DockYard’s brand attributes and high-level marketing strategy
Identify compelling imagery to associate with content that is shared with the media, including conceptualizing visually interesting ways to present data and craft infographics
Help identify ways to market DockYard through new channels as well discover other creative communication opportunities. Help explore and research other miscellaneous ideas for attracting qualified leads
Help with content marketing by writing and editing press releases, thought leadership, blog posts, case studies, etc.
From time to time, help manage other marketing channels such as paid search and display / banner advertising
Develop strong relationships with other DockYarders with whom you’ll collaborate
Conduct ad hoc research on industry trends, competitors, and other topics. Continuously learn about software and web app design and development, coding and various technologies. Learn and understand our clients’ unique needs and purchase motivators so media can attract leads that deliver sales. Stay abreast of trends in PR, digital marketing, organic search, and social media
Assist with various other administrative tasks
Help attract interest in career opportunities
What we’re looking for:
4-8 years of publicity experience including a track record of obtaining media placements in top tier, national publications
Ideally someone who brings a substantial list of media contacts and who already has relationships with a fair amount of publications
Basic understanding of common publicity and marketing concepts and tactics
Proficiency in and love of email and social media marketing. Experience with Twitter, LinkedIn, Slideshare, and other top social channels
Uncanny knack for growing social audiences
Editorial mindset and understanding of what resonates with target audiences and with the media
Outstanding abilities in writing succinct, easy to skim copy
Excellent English language grammar and proofreading skills
Ability to quickly grasp rapidly evolving trends in technology and business
Ability to manage multiple work streams simultaneously
Strong oral communication skills
Integrity and strong work ethic
Comfortable in a 100% remote (work from home) environment
Nice to haves:
Strong preference for candidates from a top PR / public relations firm or advertising agency with experience specifically in technology or business PR
Experience in web design, web development, coding, software, technology or professional services preferred
Proficiency in tracking and measuring results, especially for social and email marketing
Flair for visual design, photography, and visual data presentation preferred
Bonus if you have paid search experience but not required
100% remote workforce
100% company-paid benefits available day one
Ample time off including PTO, holidays and company shut-downs
Company retreats to meet and interact with your colleagues in person
Professional learning and development
DockYard is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, national origin, sex, gender identity, age, marital status, sexual orientation, disability, political affiliation, personal appearance, pregnancy, family responsibilities, matriculation or any other characteristic protected under federal, state or local law.
This role is not eligible for visa sponsorship.