3A Homepage Focused on Customer Acquisition
MySunBuddy’s top priority is to gain the trust of paying customers. Because of this, we knew that establishing a strong visual identity and homepage was crucial. MySunBuddy needed to showcase the product, incentivising users to sign up. We needed clear user actions that inspired confidence. The overall styling had to reflect the contemporary and forward-thinking values of the company.
4A Design System That Lasts
At DockYard, when we design products, we simultaneously consider branding. Product experience is as much if not more important in a company's identity than a logo. For MySunBuddy, we approached branding not as a separate exercise, but as a component to strengthen and solidify the experience.
We selected colors that felt clean, vivid, and bright, a collection that when paired with the name, simply made sense. We selected typography and iconography that was legible, accessible and friendly. To assist in building future features, we provided guidelines for implementation.
DockYard’s speed and diligence with sticking to timelines was second to none. In the exact timeline they had anticipated, we had all of the things we white-boarded out with DockYard, done. Product management was excellent. Outstanding.MySunBuddy