Is design really just decoration?
What exactly is design? What does it mean to take a design-first approach to solving problems?
Blog
ReefPoints
Mark Kaplan
How to make sense of a complex project, fast
The time and effort we spend together in up-front sense-making may not feel like “design.” But it’s one of the most important and best investments you can make.
Choosing a Strategy + Design Partner
It can be hard to tell agencies apart. Strategy can make all the difference. Learn how to spot a strategic agency.
Some user involvement is good for design. But is more better?
Collaborative design is being touted as the next level of user-centered design. But it doesn't guarantee a better outcome. Learn about some of the pitfalls — and how to avoid them.